Newfangled Frontier · Proposal

AI-Powered ABM
for BPD Healthcare

Intelligence-driven outreach
for your Top 50 targets

Prepared for Stephanie Wierwille, Emily Kubis & Erin Steuben

BPD Healthcare · May 2026

The Opportunity1 of 6

Why this, why now

BPD has the right services,
the right targets, and the right
moment. What's missing is
the marketing AI system to activate it.

You know your Top 50. You know what moves the buyers inside those health systems. And you have the services to win their business. What you haven't had is a system that can work those relationships at the depth and specificity that actually breaks through — because that level of research and personalization wasn't possible at scale. Until now.

Frontier's AI methods change the equation. We can build a research and activation engine around your target accounts that understands each firm's business situation, the specific people who matter to BPD, the moments of change that create buying windows, and exactly how BPD's services map to what those buyers need right now.

Newfangled runs the execution. BPD directs the strategy and gives final approval on every outreach. The result is highly individualized engagement at scale — powered by AI, guided by your team's expertise.

What Makes This Different2 of 6

The constraint we're removing

Traditional ABM is limited
by research time. We remove
that constraint entirely.

Before

Manual ABM

  • Weeks of research per accountOne analyst, one account at a time. 50 accounts means months before outreach begins.
  • Generic personalizationA prospect's name and company in the subject line. Intelligence that's a year out of date.
  • Static account profilesSnapshots that go stale the day they're created. No mechanism to stay current.
  • Execution bottleneckPlanning the strategy consumes the time needed to actually run it.

After

Frontier AI ABM

  • Deep research at scaleAll 50 accounts profiled in days, not months. Research depth that wasn't achievable manually.
  • True individualizationEvery message built around that account's actual situation, buyers, and current moment.
  • Continuously refreshed intelligenceAccount profiles updated as markets shift, leadership changes, and strategic priorities evolve.
  • Newfangled executes end-to-endYour team directs and approves. We do the research, writing, sequencing, and sending.

We also have a head start: Newfangled worked with BPD last year on the HubSpot/Salesforce tech stack and marketing strategy. We know your systems, your positioning, and your services. We are not starting cold.

What We'll Build3 of 6

Three phases, fully managed

Intelligence. System. Activation.

Phase 1 · Weeks 1–3

Intelligence Foundation

  • Target list refinementWe assess and sharpen your Top 50 against BPD's ICP. You approve the final list.
  • Deep account profilesOrganizational profile, leadership structure, strategic priorities, and recent developments for every account.
  • Buyer mappingThe specific people inside each org who matter to BPD — their role, priorities, and communication patterns.
  • Service overlayWhich BPD services are most relevant to each account right now, and why.
  • Critical moment detectionContract renewals, leadership transitions, campaign launches, regulatory shifts — windows that create receptivity.

Phase 2 · Weeks 3–5

System Build & Launch

  • Nurture architectureSequencing logic, cadence, and channel mix designed around account intelligence. Each sequence is account-specific, not templated.
  • Content productionNewfangled writes every message. BPD reviews and approves before anything goes out.
  • Channel setup & integrationHubSpot, LinkedIn, tracking and attribution. Engaged accounts flow directly into your pipeline in Salesforce.
  • Wave 1 launch (25 accounts)First wave goes live in Week 5. Wave 2 follows in Week 7 after incorporating early learnings.

Phase 3 · Week 8 onward

Ongoing Program

  • Weekly intelligence briefsWhich accounts are engaging, what signals we're seeing, recommended next actions for your team.
  • Escalation deal briefsWhen an account shows buying intent, we prepare your sales team with a full conversation brief before they pick up the phone.
  • Sequence optimizationContinuous refinement based on engagement data. What's working gets amplified; what isn't gets revised.
  • Quarterly intelligence refreshFull refresh of all 50 account profiles every 90 days. Intelligence stays current as markets shift.
Timeline4 of 6

Five weeks to full activation

The intelligence layer compresses
what used to take months of
manual research into days.

Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Wk 7
Wk 8
Wk 9
Wk 10
Wk 11
Wk 12
List Refinement
Weeks 1–2
Account Intelligence
Weeks 1–3
System Build
Weeks 3–5
BPD Review & Approval
Weeks 3–4
Wave 1 Live (25 accts)
Week 5 → ongoing
Wave 2 Live (all 50)
Week 7 → ongoing
Weekly Briefs
Every week from launch

This timeline is achievable because Frontier's AI research compresses what would otherwise take months of manual work into days. The fact that Newfangled already knows BPD's tech stack, positioning, and services from our prior work together makes the setup phase faster still.

Investment5 of 6

One build fee. One monthly retainer.

Transparent pricing,
no lock-in beyond
the initial 6 months.

One-Time

Intelligence Build + System Setup

Phases 1 & 2: everything to get the program live

$20,000

Invoiced at kickoff

  • Deep account research for all 50 firms
  • Buyer mapping and service overlay
  • Critical moment detection
  • Outreach sequence architecture
  • Content production for Wave 1 & 2
  • Channel setup and HubSpot integration
  • BPD approval workflow

Monthly · 6-Month Minimum

Ongoing Program Management

Full execution, intelligence, and optimization

$14,000/mo

Month-to-month after initial term

  • Weekly intelligence briefs
  • Engagement monitoring and signal detection
  • Escalation deal briefs for your sales team
  • Sequence optimization and content updates
  • Quarterly account intelligence refresh
  • BPD approval on all material changes

6-Month Total

All-in Investment

Build fee + 6 months of management

$104,000

$20K build + $14K × 6 months

  • All 50 accounts active by Week 7
  • BPD owns all account data
  • Cancel anytime after initial term
Next Steps6 of 6

How we get started

4 steps to your
first outreach.

  • 1Share your Top 50 list and sign the agreementWorking list is fine — we sharpen it in Phase 1. Intelligence build starts the same week you sign.
  • 2Kickoff call with Stephanie, Emily, and ErinAlign on priority accounts, service emphasis, outreach tone, and approval workflow.
  • 3BPD reviews first account intelligence profilesEnd of Week 2. Before any outreach writing begins, you see exactly what we've built.
  • 4Wave 1 outreach reviewed and approved by BPDEvery message seen and approved by your team before it sends. No surprises.

Our commitment

BPD directs. We execute.

Your team provides the strategic direction and final approval on every piece of outreach. Newfangled does the research, writing, and sending. You never give up control of your brand or your relationships.

We respond to all questions within one business day. By a knowledgeable person, not a ticketing system.

Newfangled Frontier

The firms building real intelligence systems around their best targets right now will be impossible to catch.

Mark O'Brien

CEO, Newfangled · Newfangled Frontier